Principal Product Designer · AI & Enterprise Platforms

Designing the
human side
of intelligent systems.

Strategic product designer with 15+ years of experience driving products from zero to one — crafting intuitive, inclusive, and AI-enhanced experiences across enterprise and consumer platforms.

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Case Studies

Vidcast at Cisco Webex —
from zero to three million.

End-to-end ownership of Vidcast: Sept 2021 – Present. Three deep-dives into the platform's most complex design challenges.

01 / 03
Cisco Webex · Vidcast

Designing a Platform from 500 to 3M Users

End-to-end design ownership across the full product arc — a design system built from scratch, an accessibility strategy that turned a failed audit into a competitive advantage, and three core pillars that structured three years of growth.

0→1 DesignDesign SystemAccessibilityProduct Strategy
3M+Registered users
CREATION CONSUME DISCOVER 3M+
02 / 03
Cisco Webex · Vidcast · AI

The Decision Tree — From Action Items to Understanding

Redesigned AI action items from a flat list into a decision-context tree. Used Figma Make with a live meeting transcript to validate the concept in a design review — surfacing a real leadership disagreement and earning an immediate green-light to ship.

AI/ML DesignVibe CodingFigma MakeValidation
10sTime to executive green-light
MEETING TRANSCRIPT AI Analysis DECISION · Open DECISION · Resolved ACTION ITEMS WHO SAID WHAT WHY SENTIMENT
03 / 03
Cisco Webex · Vidcast

Sharing, Permissions & Discoverability at Scale

Rebuilt the sharing paradigm from a single link into a layered permissions model — email, teams, domains, groups, and passwords. Built homepage discovery, playlists, and Pages driving 15,970 playlists, 3,949 pages, and 19% of all platform views.

Permissions DesignIAContent DiscoveryUX & UI
19%of all views via Pages & Playlists
VIDEO PRIVATE RESTRICTED DOMAIN OPEN
Work

15 years.
Three disciplines.

UX & UI Design, Front End Development, and Design Systems & Libraries — across Cisco, Amazon, and Microsoft.

01
Cisco Webex · Vidcast

Vidcast Web App

AI-powered video repository, meeting recording, self & desktop recording, and organization platform. Defined and executed full UX strategy, integrated AI into video workflows, scaled from ~500 internal users to 3M+, and championed WCAG 2.1 AA accessibility.

UX & UIAI FeaturesAccessibility0→1
02
Cisco Webex · Vidcast

Vidcast User Journey

End-to-end mapping of a typical day-in-the-life user journey for Vidcast — from recording in the morning through sharing, consuming meeting content, and collaborating throughout the day. Used to align product, PM, and engineering on the full experience arc.

UX & UIJourney MappingResearch
03
Cisco Webex · Vidcast

Vidcast Decision Tree

Redesigned AI action items from a flat list into a decision-context tree. Each card surfaces the question, state, deciding argument, and who said what. Validated live with a real meeting transcript in Figma Make — earning an immediate green-light to ship.

UX & UIAI/ML DesignFigma Make
04
Cisco Webex · Vidcast

Vidcast AI Coaching

AI-powered presenter coaching feature analyzing recordings and providing personalized feedback on pacing, filler words, eye contact, and delivery — without requiring physical presence in front of a camera or microphone.

UX & UIAI FeaturesPersonalization
05
Cisco Webex · Vidcast

Vidcast Studio

Enabled live streaming events where entire companies can join and interact, and shared collaborative recordings with multiple participants — solving the multi-person recording problem without requiring everyone in the same room.

UX & UILive EventsCollaboration
06
Cisco Webex · Vidcast

Vidcast Analytics

Creator analytics dashboard giving detailed insights into viewer behavior, engagement, and demographics across videos, playlists, pages, and channels — designed to empower data-driven content decisions.

UX & UIData VisualizationDashboard
07
Cisco Webex · Vidcast

Vidcast Desktop App

Companion desktop app with moveable self-view, floating recording controls, hotkey support, and a WYSIWYG recording experience. Eventually replaced browser-based recording as the platform default.

UX & UIDesktopRecording UX
08
Amazon · Devices & Services

Amazon Alexa Group Calling

Organic, mobile-first video calling UI for the Alexa app. Created a coordinate-based grid and bubble-sizing system that gave engineers a precise, scalable layout language for any new calling configuration.

UX & UIMobileSystem Design
09
Amazon · WorkDocs

Amazon WorkDocs Help Page

Enterprise file storage and collaboration platform help page redesign — giving users a clear, organized path to answers across WorkDocs' wide feature set, focused on findability and reducing support load.

UX & UIEnterpriseInformation Architecture
10
Amazon · WorkDocs

Amazon WorkDocs Admin Console

Redesigned admin console using the AWS Polaris design system — giving IT administrators a clear, scalable interface for managing users, permissions, storage, and security settings across their organization.

UX & UIEnterprise AdminAWS Design System
11
Amazon · WorkDocs

Amazon WorkDocs Backup

End-to-end UX for Amazon Backup — full enterprise machine, folder, and file snapshot application. Designed after discovering a 2-year-old PRFAQ never reconciled with engineering. Instituted a new PM-led feature definition process adopted across multiple WorkDocs products.

UX & UIEnterprise0→1
12
Microsoft (via Aquent)

Windows 10 App Store

Built the full Windows 10 Store front-end prototype in production-ready XAML and C# — used to earn leadership buy-in. Co-led a small team to ship to hundreds of millions of users across 669,000+ apps. Accessibility built in from day one.

Front End DevXAML / C#Accessibility
13
Microsoft (via Aquent)

Windows Phone 8 & 8.1

Self-taught Splash — Microsoft's proprietary Windows Phone front-end language — to transform developer code into pixel-perfect, accessible UI. Bridged design and engineering, polishing production UI and reflowing designs across every screen size.

Front End DevSplash / XAMLMobile
14
Microsoft (via Aquent)

Xbox One Out-of-Box Experience

Solely responsible for the entire front-end of the Xbox One OOBE in production-ready XAML and C# including animations — the first screen every Xbox One buyer ran through. Learned XAML from scratch, from blank file to shipped product.

Front End DevXAML / C#Animations
15
Microsoft (via Aquent)

Windows 10 Photos Application

Rebuilt the entire Windows Photos app front-end over 9 weeks to create a seamless, injectable prototype for live user research — enabling design changes to be delivered and tested in real-time during research sessions.

Front End DevPrototypingUser Research
16
Amazon · WorkDocs

Amazon Web Services UI

Front-end design and development within the AWS ecosystem — building and refining UI components using the AWS design system, bridging design intent and engineering implementation across WorkDocs cloud infrastructure products.

Front End DevAWSEnterprise UI
17
Cisco Webex · Vidcast

Vidcast & Momentum Design System

No design system existed when I joined Vidcast. Consolidated all components, migrated to Momentum for accessibility wins, then built a fully independent Vidcast design system when Momentum proved too slow. Owned and maintained every token, component, state, and theme for 3+ years.

Design SystemsFigmaAccessibilityWCAG 2.1 AA
18
Amazon · Devices & Services

Amazon One Design System

Built the design library powering every Amazon.com consumer device — Echo Show, Fire TV, Alexa mobile, Fire Tablets. Pixel-perfect components with every state, specced in detail for engineering to build a matching development library.

Design SystemsMulti-PlatformComponent Library
19
Amazon · WorkDocs

WorkDocs Design System (Nova)

Architected the Nova design system in Adobe XD from scratch — replacing disconnected controls across all WorkDocs products with a unified component library. Self-taught React.js to prove object-oriented development value; engineering adopted the library directly into the product.

Design SystemsAdobe XDReact.jsNova Library
About

Strategy first.
Always.

Donn Vey
Principal Product Designer
Donn Vey

I am a strategic Product Designer and UX Lead with over 15 years of experience driving products from zero-to-one. I specialize in crafting intuitive, inclusive, and AI-enhanced user experiences for enterprise and consumer platforms.

Most notably, I designed the video communication platform Vidcast from the ground up at Cisco Webex, serving as the sole designer as it scaled from a small internal tool to over 3 million users. My background spans design and prototyping at Amazon and Microsoft, where I built scalable design systems and bridged the gap between design and development.

Deeply passionate about storytelling, mentorship, and shaping the future of human-AI interaction. Whether building complex UI libraries or defining what it means to be a designer in an AI-driven world — I am dedicated to creating accessible, beautifully designed experiences that blend technology with everyday human life.

Get in touch
UX & UI Design
  • Product Design
  • Interaction Design
  • Prototyping
  • WCAG 2.1 AA
  • User Research
AI & Tooling
  • Figma / Figma Make
  • AI feature design
  • Vibe coding / Cursor
  • Prompt engineering
Front End Dev
  • React.js
  • HTML / CSS
  • XAML / C#
  • Unreal Engine
Design Systems
  • Component libraries
  • Token architecture
  • Figma library mgmt
  • Cross-team rollout
Experience

Where I've
shipped.

Cisco Webex
Sept 2021 – Present
Sr. UX Design Lead (L12) → UX Design Lead (L11)

End-to-end design ownership of Vidcast. Scaled from 500 to 3M+ users. Built the Vidcast design system from scratch. Pioneered AI-first design methodology using Figma Make with live product data. Championed WCAG 2.1 AA. Managed and mentored two designers.

Amazon WorkDocs
Aug 2019 – Sept 2021
Senior UX Designer

Delivered Amazon Backup end-to-end. Architected the Nova design system. Self-taught React.js to prove component-library value to engineering. Ran structured usability testing via UserTesting.com.

Amazon Devices
April 2017 – Aug 2019
UX Designer II

Built and maintained the Alexa mobile design system. Created the coordinate-based grid system for Alexa Calling. Co-led OneDesign rollout across Fire Tablets, Alexa mobile, and Fire TV.

Microsoft (via Aquent)
March 2012 – April 2017
Design Developer → Tech Lead, Windows

Shipped the Windows 10 Store in production-ready XAML. Solely responsible for the Xbox One out-of-box experience. Led ~10 design developers across multiple simultaneous Windows 10 UWP products.

Contact

Let's build something
worth remembering.

Open to senior and principal roles in product design, AI experience, and enterprise platforms.

donn.vey@live.com 425.736.1889 LinkedIn Resume